Applied AI product engineer, Indonesia

I build AI systems

Production systems that connect language models to real company knowledge, business rules, and the people accountable for the outcome. Operations, knowledge work, commerce, and vertical software.

Arif Hidyawan

About

Arif Hidyawan

I'm an applied AI product engineer based in Indonesia. I design and build the layer between language models and real operations: retrieval, business rules, review workflows, and the backend that keeps it all running. My background is in full-stack product engineering, which is why I care as much about queues, audit trails, and cost as I do about the model.

Focus
Grounded assistants, knowledge systems, AI workflows
Stack
Claude, Laravel, Next.js, PostgreSQL, n8n
Based in
Indonesia, working with teams anywhere

Grounded, reviewed, and running in production.

Every system I build shares one shape. Company knowledge is retrieved and assembled into context, Claude reasons over it, and anything consequential pauses for a person before it becomes an action. Each run leaves a trail you can audit.

  • Answers cite the documents and records they came from
  • Review thresholds decide what waits for a human
  • Cost, latency, and sources are logged for every run
Grounded workflowsimulated trace
  1. retrieve8 passages matched across 3 approved sources
  2. groundcontext assembled: policy, order history, SLA rules
  3. reasonClaude drafting a response with citations
  4. reviewconfidence below threshold, routed to a person

Systems built around
actual workflows.

Capability-led, not client-led: these describe the kinds of systems I build. Open a row for the details.

A retrieval-augmented assistant for operational teams. It answers only from approved sources, routes requests to the right queue, automates the repetitive steps, and escalates to a person when the situation calls for judgment rather than a confident guess.

What I owned
RAG architecture, workflow automation, production integration
Built with
ClaudeRAGn8nSupabase

From model call
to production workflow.

I work across the whole implementation path, so the hand-offs that usually break AI projects are mine to own.

Applied AI

LLM product design, prompt systems, structured outputs, retrieval-augmented generation, and model integration.

Knowledge systems

Document ingestion, embeddings, retrieval, source-aware context, and operational knowledge layers.

AI workflows

Multi-step automation with human checkpoints, business rules, queues, APIs, and production monitoring.

Product engineering

Full-stack systems with Laravel, Livewire, Filament, Next.js, relational databases, Redis, and cloud infrastructure.

  • Laravel
  • PHP
  • Next.js
  • Livewire
  • Filament
  • PostgreSQL
  • MySQL
  • Redis
  • Supabase
  • n8n
  • Docker
  • AWS
Frontier model direction

Building deeper with Claude.

My next phase of work focuses on Claude-powered systems for long-context understanding, grounded retrieval, structured generation, document-heavy workflows, and reliable multi-step assistance. Pick a stage to see how the pieces fit.

Claude

Long-context reasoning over the assembled material: answering with citations, extracting structured fields, drafting, or deciding which step comes next. Output is shaped with schemas so downstream code can trust it.

AI is a component,
not the product strategy.

Useful before impressive

AI should remove real operational friction. A demo that generates text is not the same as a system that closes tickets.

Grounded by context

The model is only as good as what it is shown. Approved data, source material, business rules, and the current task come first.

People stay in control

Consequential steps get review boundaries, observable outputs, and deliberate approval. Automation earns trust gradually.

Built for production

Reliability, cost, latency, queues, security, and evaluation decide whether it survives. The prototype is the easy part.

Practical AI infrastructure
for real organizations.

If you are building an AI-native product where proprietary knowledge, structured workflows, and human expertise matter, I'd like to hear about it.

Start a conversation